Ben Smye Growth generalist with 10+ years' experience
Ben Smye

Hi, I'm Ben.

I'm a data-driven growth leader based in Munich, with experience across paid and organic channels, CRM and lifecycle marketing, and the teams that own all of it end to end.

Happiest in startups and scaleups, where one person can move the number.

What I do
  • Growth strategy
  • SEO
  • Generative engine optimisation
  • PR & earned media
  • Team leadership
  • Paid search
  • Paid social
  • CRM & lifecycle
  • Braze
  • Building with AI
  • B2B marketing
  • Content marketing
  • Analytics & segmentation
  • Influencer marketing
  • HubSpot
  • Salesforce & Pardot
  • Budget ownership
  • Design sprints

Work history

2004 — present · Munich
Atolls
formerly Global Savings Group
  • Head of PR and Off-site SEO2025 — present
  • Head of B2B Marketing2023 — present
  • Head of Marketing, UK2022 — 2023
Matmatch
  • Head of Growth and Marketing2017 — 2022
Spirent Communications
  • Marketing Communications Specialist2015 — 2017
Oneserve
  • Marketing Executive2013 — 2015
Consulting and personal ventures
  • Independent consultant and founder of side projects2004 — present